Thursday, June 23, 2016


thinklink.com
      When looking at an ad, the first thing you see is the image presented bringing to mind a certain emotion which benefits the seller. In the BMW ad I am analyzing, the initial picture shown is a person standing with the aid of a prosthetic leg. BMW is using the image to catch viewers attention and to create a feeling in the persons mind. Also, in the ad everything in the ad is larger in comparison to the BMW logo. The logo is very small on the ad which comes forth to the observer that the brand isn't looking to gain any personal interest in their product.  

clipartpanda.com
pinterest.com
      To the viewer this portrays that the car company cares about the well-being of others. Beside the image, there is a phrase that is promoting a cause. By promoting a cause the vendor is using an altruistic approach to advertise about a cause instead of their own vehicles. This could bring to thought that when a well-known car manufacturer like, BMW, goes out of their way to promote safety awareness, people will believe that the car company puts a lot of thought into building a safe car. Additionally, by the car manufacturer promoting an important social message, then people are more likely to remember the ad and who presented it. 




Wednesday, June 15, 2016

                                                              "My First Desert Race"

            It was a hot summer day in Las Vegas, Nevada. Trucks lined up in front, behind me, and one beside me. Heart beating intensely, adrenaline coursing through my veins, engines roaring, the flag drops! Ever since I was a young boy I was always interested in cars and speed. My favorite days were those where I spent my afternoons playing cars in front of my home where the grass faded into dirt. The different shapes, heights, and colors of the toy cars were so interesting to me. As I grew older, my attraction for larger vehicles increased. The rumbling of my bedroom window provoked by the deep cries of big eight cylinder engines triggered glorious thoughts of the day in which I would be in control of my own.
It was at the age of eleven when my childhood dreams of driving had become true; I was finally able to feel the vibrations of the turning motor through my hands. When I reached my high school years, I often borrowed my mother’s sport truck to go to school. Being at the age that I was, doing sit still burnouts and speeding off when the street light turned green was when I discovered the awesome feeling of adrenaline rushing through my blood as I sped away. I was finally in control of a machine I have always longed for.

www.madmedia.com

Driving street cars was great, but my real passion was desert racing in a trophy truck. High horsepower combined with off road suspension was the perfect combination which made me feel unstoppable. The race was on and I was side by side with my opponent. Both trucks clawing at the earth with their massive tires and each driver pushing our trucks to the max in order to get the front lead over the other. Unfortunately, I got the second position and I had to suffer the lack of visibility and the bombarding of small rocks and sand flying through my windshield-less truck for a moment. I backed off the gas to get out of that cloud of dust in order to get a better view of the track. Unpredictable track obstacles and impediments could wipe you out of the race completely. Hitting a rock the size of a bowling ball in a vulnerable section of the truck could have led to disaster. Rolling through dunes the size of ditches is just one the capabilities these trucks can drive through. High horsepower engines and long travel suspension are just a couple components needed to get through the race. Rushing through the Nevada desert, I passed a few unfortunate opponents that had wrecked or stopped to fix a mechanical failure. I realized how close I was to finishing the race. I see the crowd and my team mates by the finish line. I finally roll in past the finish line and stop the truck and see a team mate running towards me to inform me that I had won the race; the first professional race of my life! The joy was unexplainable.

www.kinetiktrucks.com

Check out this video on YouTube:
https://youtu.be/JXMyZ929lpY